Michelle Fee
Co-Founder and Chief Executive Officer
Michelle has been in the travel business since 1981and owned of a full service travel agency for over 20 years in partnership with Lynn Korn. In 1994, Fee and Korn partnered with veteran travel agent Marvin Davis to form Cruise Planners.
Under Fee’s guidance, the company launched two truly turn-key programs: Internet Marketing and Direct Marketing. The Internet Marketing program enables the company’s franchise owners to have professional-quality websites and flawless Internet communications without each individual owner having to create the sites themselves. To ensure the on-going success of this program, Fee has put together a team of developers who constantly update, modify, and improve this web program in a manner that remains seamless to the franchise owners. The Direct Marketing program provides our franchise owners with a powerful method for obtaining exposure. They utilize professionally produced and effective mail pieces that are distributed in the marketplace. The success of this program has exceeded expectations and will continue to grow stronger in the future.
Under her direction, Cruise Planners has earned several accolades, including American Express 2010 Travel Agency of the Year, American Express Travel Services Representative Excellence Award, Entrepreneur Magazine’s #1 cruise only agency and Royal Caribbean International’s Home Based Partner of the year 4 years straight.
Michelle has successfully completed the educational requirements and professional criteria to become a CTC (Certified Travel Counselor), the highest standard of achievement in the travel industry.
Michelle sits on the Advisory Board for Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises and CLIA (Cruise Line International Association), as well as the Executive Form for Carnival Cruise Lines and as received many prestigious awards.
